BloomSig Blog
Insights on marketing workflows, Jira integrations, and maximizing your advertising ROI.
Marketing Tools Reimagined
A 6-part series exploring the hidden costs of marketing tech stacks and how to build efficient workflows in Jira.
Part 1The Hidden Cost of Your Marketing Tech Stack
Why marketing teams at tech companies are drowning in tools—and paying for it in ways they don't measure.
Part 2Campaign Launch Day: A Horror Story
What really happens when Marketing needs Engineering support—and why your tools are making it worse.
Part 3Marketing Workflows, Native to Jira
What if your marketing team didn't need another tool? Introducing a new approach to campaign management.
Part 4One Form, Complete Campaign Structure
How we eliminated 3 hours of manual setup per campaign with BloomSig's Campaign Launcher.
Part 5Creative Approvals Without the Email Chaos
Version 7_final_FINAL_v2.pdf is not a workflow. Here's how BloomSig Creative Review brings sanity to feedback cycles.
Part 6Why Your Content Calendar Lies to You
Your spreadsheet looks organized. But it's hiding resource conflicts, channel collisions, and deadline disasters you won't see until it's too late.
More Articles
You Don't Need Another Tool: Marketing for Startups Already Using Jira
At a 10-person startup, every dollar and every hour counts. Here's why adding Asana on top of Jira is costing you more than you think.
Why Engineering Always Puts Your Campaign Last (And How to Change That)
It's not a capacity problem. It's a context problem. Learn how to make engineering care about your marketing requests.